Leading business-to-business companies rely on email marketing to sell products and services. This technique is crucial to their business success, and it’s so effective that there’s been explosive growth in the email marketing industry in recent years.
Key Marketing Tool
If your organisation is not actively engaged, then it’s time to start, especially as email is by far the best marketing tool when it comes to increasing your ROI. Campaign Monitor puts the metric squarely in the first place and ahead of social media, display ads and video marketing combined.
Moreover, 91% of business people say that they check their email account at least once per day, according to the Channel Preferences Survey. By a wide margin, they prefer to receive their business information via email.
Forms of Communication
Companies like yours use B2B email marketing for many different types of communication.
promote webinars, e-book or white papers as a way to generate leads
follow-up on those leads and enquiries
announce the launch of a new product or service
promote free trial offers
schedule newsletters
keep in touch with prospects
The Right Approach
Yet it’s crucial to approach B2B email the right way. After all, your recipients are busy people, and while they will welcome any useful information, you have to present it properly.
These emails need to be written professionally, with brand and tone in mind and designed to solicit the right type of action.
Above all, your emails need to be effective, whether you send them out individually or as part of a multiple mail campaign. The copy needs to be tight, to the point, purposeful and valuable, and the subject line is crucial to not only ensure engagement but to generate those high “open” rates.
Your Professional B2B Email Copywriter
There is so much at stake that you need a professional copywriting agency like Car Copy to help you succeed in this sector. We will work with you to develop a campaign and write high-quality copy to help you promote your products or services, or to foster your relationship with your prospects and clients.
Get in touch with us at Car Copy, and we will help get the ball rolling. It’s time that you took full advantage of B2B email marketing as a crucial tool so that you can move even further ahead of your competition.
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